If you own a restaurant, you surely know all about Yelp. While it is not as strong as it used to be, it is still very relevant in the restaurant world. Many people still use Yelp to find new restaurants and give its reviews a lot of weight. So, how are you doing on Yelp?
If you are not doing well or if you don’t have many reviews, you need to work on that. There are a number of ways that you can increase your quantity of reviews and most of them involve just asking your customers for their reviews. Here are a few ways to do that.
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Message On Receipt
At the bottom of your receipt, print a message thanking them for their business and asking them for their review on Yelp. Lots of people pocket their receipts and never look at them until the end of the day. At the end of the day, there is the chance that they might pull the receipt out and see that message. In that case, they are home already and have the time and access to a computer needed to leave a review. Not many customers will actually do this but even if one out of a thousand do, it is well worth it to you.
Capturing your clients email is a fantastic marketing tool. The way you do this is to offer some type of restaurant discount club. They might give you an email and in return, they receive a coupon once a month or just your latest specials. Having their email will also allow you to send them a message asking them for their review along with a direct link to your Yelp page.
Sometimes, all it takes is a sign on your window or next to the register indicating that you are on Yelp. Associate Yelp with your business in their mind and next time they are on Yelp, they might think of you and take the time to give you a vote. This might not work for a lot of people but you are playing the volume game.
Simply Ask Them
When you are greeting customers and asking them how things are, simply ask them for a Yelp review. If somebody says that they enjoyed their food, thank them and ask them to give you a review on Yelp if they have time. The direct approach works quite often, especially if you are friendly and the food was good.